Choosing The Perfect Wedding Venue: Pricing and Closing the Deal!

Choosing the Perfect Wedding Venue is the cornerstone to creating your perfect celebration.

First, consider the type of wedding you wish to have – indoor, outdoor, urban, classic, romantic, or a destination wedding. Then, do your homework. Not all venues are created equal. Consider your budget and what packages the venue offers.

Clients often are surprised when I tell them that you can and should negotiate with a venue on pricing. I have successfully negotiated $3K off the price of a venue for clients. I was able to do that by asking. As the old saying goes, “ If you don’t ask; you don’t get.”

Venues and their sales team are in the real estate market. They, like any other business, wish to close the deal with a client and sell their space. A venue will be more willing to negotiate with a client who they know is close to signing, simply because that client is what we call in the events business, a “warm lead”. If they know, you are close to signing, they will likely negotiate the price for you. It saves them the time and effort that it takes to source and contact a new lead.

If you have a wedding planner, let them do the brokering just like a real estate agent would. If you do not have a planner, do not hesitate to ask for a better price yourself. I recommend saying to the venue coordinator, "We love the venue, however, our budget is $ X, what can you do for us?

When negotiating the price, do consider what the venue is offering in the package. Are they offering rentals of hardware ( chairs, tables, any additional décor?). I tend to advise clients to beware of “low prices” as the price can be deceptively low if you, the client, have to rent a lot of items that should be included in the price.

Another way to negotiate a price with a venue is to consider hosting your wedding during the non-peak season. Venues are more likely to consider lowering a price in the winter, early spring, and late fall in order to fill the date.

Also, consider having your wedding on a weekday – Thursday / Friday or even a Sunday. Check with the venue manager to see if they offer any discounted packages.

Good Luck and Happy Hunting.


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